Butter, as you noted from this earlier post is not a problem. It did, however, take me a little time to
Crisco has a very lively history fraught with fiction as well as fact. One myth often touted by wellness sales people is that it was invented by German scientists in 1901 as a lubricant for submarines. The process of hydrogenation of vegetable oil was indeed invented in 1901 by a German chemist, Wilhelm Normann. But it was the nuisance of the residual seeds left from milling cotton that gave birth to Crisco in 1911. Huge mounds of seeds remained and cotton processors tried pressing the seeds for a usable oil. But, cottonseed oil was dark, quite smelly with an icky taste and was thus unusable as a grocery staple. Piles of cotton seeds were left to rot in fields, according to an article in The Conversation.
David Wesson (yes, that Wesson), a late 19th century American scientist, discovered a method for deodorizing and removing unpleasant flavors from cotton seed oil. Now newly tasteless and odorless, cotton seed oil was heavily marketed at the turn of the century as a cooking oil and later mixed with animal fats to create a solid and economical fat that could be used for both baking and cooking – often with the promise that this cheaper miracle shortening did not contain hog fat. Cotton seed oil and its by-products were marketed to the American public as cheaper , cleaner, and healthier than lard.
In a new form of marketing, Proctor and Gamble created a juggernaut in PR with Crisco. By 1911, its in-house chemists had perfected the hydrogenation process and developed a white odorless, tasteless hardened fat, which Crisco – a shortened version of “crystalized cottonseed oil” – was marketed in a revolutionary way. The term cottonseed oil was rarely used in its advertising, but ads touted Proctor and Gamble as a trusted manufacturer of a healthier and cheaper alternative to hog fat or lard – the principal fat used in cooking. At the time, companies did not have to label actual ingredients of their products; they just couldn’t mislabel them. In fact, it was not until 1960 that ingredient labeling of products was Federally mandated. Proctor and Gamble paved the way with its novel marketing in the US urging consumers to trust the brand (which touted the words “clean, safe, economical”) rather than bother to look at or try to understand the complex new world of ingredients made available by newfangled technologies. Recipes were developed and marketed as never before – using Crisco as the headliner – and they worked. In a sense, it was the first expression of trusting a brand instead of a product.
Now, Crisco and its competitors are primarily made with soybean and palm oil – the mass cultivation of the plants that provide these oils have proven to be a massive environmental problem. But deodorized, clean tasting, cheap cottonseed oil is still used in commercial food venues for deep frying, and it is also a prominent ingredient in tons of inexpensive ultra-processed foods. Just check the label and you’ll most likely see “cottonseed oil” somewhere in the startlingly long list of ingredients.
After owning one of the best cooking stores in the US for 47 years, Nancy Pollard writes a blog about food in all its aspects – recipes, film, books, travel, superior sources and food related issues.
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Lard looks great except for any of my family or friends (or myself) who are Jewish, Muslim, vegetarian, vegan, etc. Crisco solves this problem. Also, I watch a lot of GBBO and was always baffled at dry cakes and needing to soak the sponge. I finally realized they never use shortening. Easiest way to make cakes moist. And no soggy bottoms.